WHAT MAKES A GOOD LOGO – A CHECKLISTThe logo is the thing. Perhaps the most requested design brief I receive is for a logo design – the first design consideration for many...
CASE STUDY – NORTHERN LIGHTSSometimes, I am lucky enough to work on a brief where I get to sink my teeth into something that requires me to learn something new and...
IF YOU DO ONE THING BEFORE STARTING YOUR DESIGN CHALLENGE, IT IS THIS: WRITE A BRIEF.Writing a clear and concise brief is incredibly important to ensure that objectives stay focused and information is shared clearly and...